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FAST, FRESH,
ACTIONABLE INSIGHTS.

Lab42 is a full-service quantitative market research firm that fills a gap in the industry by combining a highly consultative, professional approach while still being as cost effective and nimble as a DIY tool.   




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WHAT WE DO


Standard Resolution Market Research
MARKET RESEARCH
Standard Resolution Infographics
INFOGRAPHICS & DESIGN
Standard Resolution Proprietary Sample
STRATEGIC INSIGHTS





CORE INDUSTRIES


GAMINGGAMING
GAMING

Test games at various stages of development from IP and positioning to art & ad testing.

PRPR
PUBLIC RELATIONS

Collect timely data and transform it into newsworthy stats, press releases, infographics and more. 

Technology Technology
TECHNOLOGY

Make smarter strategic decisions with trend tracking, product validation and concept testing. 

CONSULTANCIESCONSULTANCIES
CONSULTANCIES

Understand awareness, perceptions and behaviors of core audiences to drive strategy.

CPGCPG
CPG

Find out what consumers value, what motivates their decisions and where to reach them. 

AGENCIESAGENCIES
AGENCIES

Generate insights to support a new pitch, test ad effectiveness, and more. 





SATISFIED CLIENTS




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Y&r_bw Y&r_color
Pepsico_bw Pepsico_color
Gree bw Gree color
Ogilvy Ogilvy-logo_color
Whatif_bw Whatif_color
Time Time




CLIENT TESTIMONIALS


D&G

Case Study: David & Goliath wanted feedback on new flavors for one of their snack food clients. See what we learned for them.

Retailer

Case Study: A big box retailer wanted to test new product designs for their facial tissues boxes in order to determine which their audience would prefer. See how our results helped them decide.

Chargesource

Case Study: A product manufacturer needed insights on a commercial for their new product. See how our findings helped them hone their messaging.





WANT TO KNOW MORE?






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Get in the know with the latest consumer insights from Lab42

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CONTACT US
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Lab42 Research, LLC
1113 W. Armitage Ave, 2RW
Chicago, IL 60614
(312) 685-1242
info@lab42.com