WHEN YOU NEED

MARKET RESEARCH FOR CONSUMER INSIGHTS

LAB42 CAN HELP YOU EVERY STEP OF THE WAY

THE LAB42 PHILOSOPHY

Lab42 was founded by a group of market researchers with an entrepreneurial drive who knew there had to be a more efficient way to conduct market research. With our clients' needs and objectives in mind, we developed a process that is fast, efficient and most importantly, reliable. Our team of experts ensure that you receive data of the highest quality on each and every project within your budget and timeframe.

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SOLUTIONS

BRAND & STRATEGY:

Brand Equity Assessment
Brand Equity Tracking
Brand Image Drivers & Segmentation
Awareness and Perceptions
Customer Image Drivers of Brands
Brand Equity Funnel Optimization
Drivers of Net Promoter Score
Consumer Journey

PRODUCT DEVELOPMENT & INNOVATION:

Concept Testing
Product Attribute Optimization (Conjoint)
Product Name Testing
Package Testing
Product Segmentation
Price Sensibility and Optimization

MARKETING & ADVERTISING:

Ad Testing
Ad Tracking
Message Testing
Ad Message / Benefit Optimization (Discrete Choice)

PR & COMMUNICATIONS:

Consumer Behavior
Content Generation

GAMING & ENTERTAINMENT

Concept Testing
Name Testing
Icons/Characters Testing
Gamer Profiling
Awareness and Perceptions
Ad Testing
Ad Tracking

CASE STUDIES

CLIENT TYPE: ADVERTISING AGENCY

PURPOSE: CLIENT PITCH

David & Goliath was looking to reach snack food eaters to gauge insights for a new client pitch. We reached out to their target audience and gained valuable feedback. Learn more.

CLIENT TYPE: BIG BOX RETAILER

PURPOSE: PRODUCT DESIGN TESTING

This Fortune 500 retailer was looking to add new designs for their tissue boxes, and needed to see which designs were favored among their target audience before they went to production. Learn More

CLIENT TYPE: HEALTH & WELLNESS

PURPOSE: CONCEPT VALIDATION / LOGO TESTING

Higi was looking to better understand consumer interest and test product messaging prior to launching a series of health management stations in drugstores. Learn more.

CLIENT TYPE: APP DEVELOPER

PURPOSE: PUBLIC RELATIONS

Walletini was looking to add a little boost to their PR campaign, so they commissioned a Lab42 study to help support their hypothesis that ticket purchasers would be open to using an app to facilitate their purchases. Learn more.

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