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GLOBAL MARKET RESEARCH FIRM IN CHICAGO


We know we're awesome, but do you want to hear it from the horse's mouth? Here's what our clients and press have to say about Lab42:


PRESS MENTIONS

"Lab42, whose clients include advertising agencies and brands, wanted to parse consumers' expectations, and the priorities, ahead of this year's [Super Bowl] advertising bonanza." - Adweek

"Lab42 exists to make market research accessible to everyone by providing a quick, affordable and simple way to do market research." - Crain's Chicago Business

Adage

"Their model allows you to get research so quickly it's a huge advantage," says Mike Cox, senior strategic planner. "At first, I questioned the reliability of using social media, particularly online games. But the profiles you have on social media and level of specificity make Lab42's model very valid." - Advertising Age

"To that end, I’ve compiled a huge list of tools that I think could be useful to a tech startup, especially those just getting started." - Daily Tekk

Tech Crunch

"One big difference: It’s faster and cheaper than hiring most market research firms, while also being more reliable than just throwing a survey online. Advertising and marketing agencies make up the company’s primary customer base, and clients include Redbox, David & Goliath, Y&R, and Ogilvy." - TechCrunch

Researchlive

“A new name has emerged in the field of social media sampling, Chicago-based Lab42, a start-up that conducts surveys on samples of Facebook and MySpace users.” - Research Live


TESTIMONIALS

IDEO

“Love the quick turnaround time! We can't wait to share the results with our clients and our experience with the studio.” - Michael C., Research and Design Lead

Y&R

"The main things I look for when checking out a research vendor are: methodology for millennial and digital, and then cost and turnaround time. Lab42 nails them all. And the infographic offering is so cool. I've really enjoyed working with the Lab42 team." - Adrienne H., Senior Planner-Midwest

Modea

“The Lab42 results were AWESOME! The responses were exactly what we were looking for, and the information was incredibly valuable in our ad campaign. Working with Lab42 has been a great experience. . . Modea looks forward to working more with you in the future." - Brian B., Account Executive

WhatIf Innovation

“The data results came back fabulous! I can't believe how quickly Lab42 was able to turn our research around. We're very impressed.” - Dana S., Project Producer

CRT / tanaka

"Lab42 is the next big thing in market research - every spot marketer is trying to understand the 'social' equation. Lab42 allows me to tap into social media users and data-mine at a deeper, more intelligent level.” - Priya R., Director, Social Media Strategies

David & Goliath

“We have to be cunning and nimble, and Lab42 enables us to do so. They help demonstrate that we move at the speed of customers.” - David M., Director of Strategic Planning

THD Advertising

“It has been wonderful working with the Lab42 team. I really LOVE Lab42's work and wish we could clone all of your client service skills." - Amanda R., Vice President, Digital Marketing

Time Inc. Home Entertainment

“Lab42 was an amazing research firm to work with. Their level of professionalism and customer service was exceptional. They clearly communicated deliverables and came back with insightful, well-structured results that moved our product development forward in a critical way.” - Melissa K., Time Inc. Home Entertainment

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Lab42 Research, LLC
1113 W. Armitage Ave, 2RW
Chicago, IL 60614
(312) 685-1242
info@lab42.com